Let's be honest, body care was a bit boring before we came along

Our story begins with a founder who believes fun is a serious business.

It was 2019. TikTok was taking off and wellness trends were thriving... but the body care aisle? A total snooze fest. Serious. Dull. Zero joy. That’s when Lizzie Waley decided it was time to shake things up. From her hometown of Melbourne, she dreamed up Sundae Body with one delicious mission: turn everyday body care into a treat.

Sundae Body is here to...

Bring the joy back to body care

For the first time, body care became more than just a routine. It became a way to ignite joy. No longer just about staying clean or moisturised, it transformed into a daily ritual that turned everyday moments into feel-good ones.

Made with skin-loving ingredients and mood-boosting scents, our products are now available in thousands of stores around the world (yes, we’ve gone global, baby!)—including Woolworths, Coles, Boots, Sainsbury’s, Priceline, Walmart, Target and more. What started as a fun idea is now brightening shelves and routines everywhere—just as Lizzie quietly hoped it would.

Let’s take a trip down our foamy lane

Sundae was dreamt up with one simple belief: shows (and body care in general) should be fun — not boringh — because life's too short for uninspiring products.

With a bold vision to create something never seen before, the very first whipped foam samples and packaging prototypes came to life.

In March, the Sundae brand was born (yep, we’re a Pisces 🐟) and boring showers were banished with the launch of our innovative (and now viral) Whipped Body Wash.

Enter Green Tea – our Exfoliating Whipped Shower Foam – and we jingled-all-the-way to the shower with Gingerbread, our first ever Limited Edition Whipped Shower Foam.

We expanded our body care range with the launch of our super creamy Body Whip Moisturisers and, by popular demand, we launched Sundae For Kids Bath Foams.
And of course we delivered deliciousness with our first ever collab - the Sundae x Messina Whipped Shower Foam collection.

Next on the agenda was to bring our signature Sundae whipped foam texture to Sun Care! Our Whipped SPF50 Sunscreen and Crackling After Sun Foams launched just in time for the Aussie Summer 🌞

Scent has always been at the heart of everything we do, so it only made sense to bottle it up. In 2025, we launched six brand new Body Mist scents, each made to spritz, stack and satisfy every mood. From fruity to floral to downright delicious, our colourful lineup made it easier (and more fun) than ever to scent your way through the day.

Shake up your self-care routine with Sundae.

Whether you’re already a lover of self-care or you’re a newbie to rituals, we’ve got you. Fall in love with shower time, sunscreen-application-time (it doesn’t have as much of a ring to it, we know), post-shave time, or pre-date prep, with Sundae. We’re here to make every day feel like a Sundae (minus the scaries).